ArchetypeMe - Social Media That Cares?

I stumbled across this new (well, new to me) social website called ArchetypeMe. An Archetype is defined as a specific pattern of behavior that describes your soul. Your Archetypes are the blueprints of the soul. You are born with them. They can change according to the time of day or time in your life.According to the new platform, when you know your archetype, you live your destiny, not your fate. You live a truly empowered life guided by synchronicity that shows you the doors you should walk through and those you should avoid. Knowing your archetypes gives you an intuitive language to help you understand yourself and others. Once you know your archetypes, every choice you make—from a new friend, relationship, job, choice of clothing, or home décor—will be made through the prism of those archetypes.ArchetypeMe provides you with a new social platform to connect you to yourself as well as to others. I did the test and this was my result.

I have since logged in with Facebook and had a look around. It has the feel of a hip online magazine and is easy and clean to use. It borrows heavily obviously from Facebook and Pinterest (see the 'Community' page below), especially Pinterest with its ME button (Pin button), its community of sharing images/articles and the 'My Board' section.  But I like it. It feels fresh, something that I think it hard to get with new social media platforms. What are your thoughts?